advertising specialist (EN)
ISCO 2431 · v1.2.1
Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
Классификационные навыки не измеряют личное владение ими или будущие замещённые часы.
Исходные синонимы (EN)
- advertising adviser
- advertising consultant
- advertising strategist
- brand specialist
- advertising advisor
- strategic marketing specialist
- advertising account manager
- advertising and promotional specialist
Навыки и знания
Essential (EN) · 12
- persuade clients with alternatives
- develop digital content
- brainstorm ideas
- identify customer's needs
- liaise with advertising agencies
- receive appropriate permissions for use of recorded audiovisual examples
- develop creative ideas
- advertising techniques
- develop professional network
- give live presentation
- copyright legislation
- perform market research
Optional (EN) · 30
- analyse cultural trends
- manage budgets
- assist in developing marketing campaigns
- media studies
- follow a brief
- advise on public relations
- advise on market strategies
- meet expectations of target audience
- draw conclusions from market research results
- public relations
- monitor media industry research figures
- evaluate advertising campaign
- approve advertising campaign
- create media plan
- analyse consumer buying trends
- define brand identity
- graphic design
- examine advertisement layout
- types of media
- perform media outlets research
- brand marketing techniques
- create advertisements
- coordinate advertising campaigns
- collaborate in the development of marketing strategies
- develop media strategy
- develop public relations strategies
- advise on public image
- marketing principles
- publishing market
- media planning
Исследовать страну и горизонт
Отсутствующее исследование показано явно. Каталоговая страница не является прогнозом риска.
Для сообщения о проблеме можно скопировать точную ссылку на данные и передать её вручную. Личные ограничения сюда не входят.