advertising media planner (EN)
ISCO 2431 · v1.2.1
Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
Классификационные навыки не измеряют личное владение ими или будущие замещённые часы.
Исходные синонимы (EN)
- media manager
- media planning strategist
- media planning manager
- media planning executive
- media planning expert
- digital media planner
- senior media planner
- junior media planner
- media planner
- media planner/buyer
- media coordinator
Навыки и знания
Essential (EN) · 14
- cooperate with colleagues
- meet expectations of target audience
- work with advertising professionals
- create media plan
- market research
- types of media
- perform media outlets research
- meet deadlines
- digital media
- advertising techniques
- create media schedule
- cope with challenging demands
- copyright legislation
- media planning
Optional (EN) · 28
- persuade clients with alternatives
- interactive media
- study sales levels of products
- creatively use digital technologies
- manage budgets
- below-the-line technique
- pay-per-click
- apply statistical analysis techniques
- present arguments persuasively
- buy advertising space
- analyse business model
- draw conclusions from market research results
- social media marketing techniques
- social media management
- develop inclusive communication material
- monitor media industry research figures
- evaluate advertising campaign
- data visualisation software
- approve advertising campaign
- identify customer's needs
- statistics
- manage contracts
- coordinate advertising campaigns
- develop media strategy
- demography
- perform project management
- search engine optimisation
- conduct public presentations
Исследовать страну и горизонт
Отсутствующее исследование показано явно. Каталоговая страница не является прогнозом риска.
Для сообщения о проблеме можно скопировать точную ссылку на данные и передать её вручную. Личные ограничения сюда не входят.