brand manager (EN)
ISCO 2431 · v1.2.1
Brand managers analyse and plan the way a brand is positioned on the market.
Classification skills are not a measurement of your proficiency or future displaced hours.
Source aliases (EN)
- marketing development manager
- brand marketing manager
- formula manager
- trainee brand manager
- graduate brand manager
- brand development manager
- brand executive
- senior brand manager
- market development executive
- marketing manager (brand development)
- assistant brand manager
Skills and knowledge
Essential (EN) · 31
- consumer goods industry
- implement marketing strategies
- carry out naming strategies
- carry out sales analysis
- perform customers’ needs analysis
- manage staff
- organise participation in local or international events
- apply social media marketing
- create annual marketing budget
- set brand positioning
- apply strategic thinking
- define brand identity
- design brand's online communication plan
- comprehend financial business terminology
- select optimal distribution channel
- perform brand analysis
- channel marketing
- plan marketing campaigns
- coordinate advertising campaigns
- create brand guidelines
- implement sales strategies
- stimulate creativity in the team
- have computer literacy
- identify new business opportunities
- execute marketing plan
- sales strategies
- manage brand assets
- company policies
- maintain financial records
- lead the brand strategic planning process
- perform market research
Optional (EN) · 12
- carry out event management
- perform multiple tasks at the same time
- manage budgets
- price product
- maintain relationship with suppliers
- services marketing
- build rapport with people from different cultural backgrounds
- international business
- employment law
- conduct search engine optimisation
- plan new packaging designs
- seek innovation in current practices
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