advertising media planner (EN)
ISCO 2431 · v1.2.1
Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
Classification skills are not a measurement of your proficiency or future displaced hours.
Source aliases (EN)
- media manager
- media planning strategist
- media planning manager
- media planning executive
- media planning expert
- digital media planner
- senior media planner
- junior media planner
- media planner
- media planner/buyer
- media coordinator
Skills and knowledge
Skill profile is not available in this release.
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