advertising media buyer (EN)
ISCO 2431 · v1.2.1
Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet.
Classification skills are not a measurement of your proficiency or future displaced hours.
Source aliases (EN)
- radio buyer
- TV buyer
- international media buyer
- advertising media specialist
- media buyer and planner
- media space buyer
- media and advertising buyer
- radio media buyer
- senior media buyer
- media buyer
- media buyer & planner
- space buyer
- press buyer
- advertisment media buyer
Skills and knowledge
Essential (EN) · 13
Optional (EN) · 19
- interactive media
- media studies
- draw conclusions from market research results
- manage online communications
- monitor media industry research figures
- evaluate advertising campaign
- create media plan
- use analytics for commercial purposes
- analyse consumer buying trends
- perform media outlets research
- develop online community plan
- advertising techniques
- coordinate advertising campaigns
- create media schedule
- demography
- marketing principles
- polling techniques
- document interviews
- negotiate buying conditions
Explore a country and horizon
Missing research stays explicit. A catalog page is not a risk forecast.
Copy the exact data reference for a manual error report. Personal constraints are excluded.