chief marketing officer (EN)
ISCO 1221 · v1.2.1
Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.
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Source aliases (EN)
- chief commercial strategy officer
- senior marketing officer
- director of marketing
- chief commercial strategist
- head of marketing
- chief commercial officer
Skills and knowledge
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